The aim of this study is to investigate on relationships between internal strategic and service companies customer
satisfaction from the manager's viewpoint. The data for this study have been achieved through questionnaires which filled out
by managers of service organizations (travel agencies) and its customers and for data analysis, Regression and Pearson's
correlation coefficient and SPSS software was used. The results from hypothesis tests indicate that among six hypotheses of
the study, five hypotheses directly and significantly and one reverse and significant hypothesis was confirmed. In other words
effective internal strategic factors on customer satisfaction include: Information technology, marketing, research and
development, customer service, human resources and accounting.
کلید واژگان :
Information technology, marketing, research and development, accounting, customer service and human resources
