The consideration of date position in consumers` basket (by emphasizing on mozafati digits, Kloteh and Mardasang)

Giroft and Kahoj produce 20% of Iran total date by producing 181 thousand tons in a year, that the most important productive digits of this mozafati type are Kloteh and Mardasang by producing 80% date. Therefore the purpose of this research is to consider the effective factors on consumption position and rate of mozafati digits, Kloteh and Mardasang in consumers` fruit basket. This research is correlation in case of applicative purpose and is a measured research in information collecting method and by paying attention to the consideration of relationship between variations. The studied society in this research is all date consumers in Tehran. As the studied society is indefinite, the impossible sampling method was selected with snowball method. The main tool for this research was a questionnaire , the analysis of information was done by spss statistics software. The purposes of this research was the consideration of each mozafati types, Kloteh and Mardasang in consumers` fruit basket, the consideration of each date presenting places position in consumers` point of view, the consideration of date grading and packing on its purchasing, and the determination of its reasons from consumers` point of view and presenting a method for consuming much more dates in consumers` fruit basket. But according to research findings it was revealed that presenting different types of dates is one of the ways to the purchasing type and afford of purpose society. As Koloteh and Mardasang have approximately equal value with mozafati date in case of nutritious value, while they are different from each other in case of price. Also wholesales are the places with maximum date purchasing. The maximum rate of date consumption devotes to mozafati date by 75/45% and the least consumption devotes to other types of date by 7/27%. It can be referred to not having any knowledge of different types of date as a factor in low date consumption. 82/1% respondents signify grading and 79/1% of them signify packing a lot. More it is used from paper packages by 86/36% and in 13/64% cases it`s used from plastic packages. So according to research findings by following correct package principles of appropriate products to facilitate distribution and economizing the consumer`s time as a proposed method, using appropriate packing and grading by purpose market, compacting with environment, the advertising of different types of date according to purpose market with different and new methods, the evaluation of purpose market standards, building a new market of special date products, attending in international exhibition of valid agricultural and article foods, ingathering crops by health principles.

consumer- marketing- grading- packing- date and food