This paper identifies the ecotourism development approach in the Mazandaran Province of northern Iran. It also evaluates the sustainability of this approach from local people's perspectives. Thirty indicators were developed for the typology of the approach and the respondents were key figures in the province's tourism sector. To evaluate the sustainability of this approach, 31 indicators were established, and based on cluster sampling and Cochran's method, 600 questionnaireswere completed in 6 target cities in theMazandaran Province. The study's findings show that ecotourism development in this region is based on a ‘hybrid approach’ (the combination of boosterism and economic factors), which have led to an unequal power interrelationships and interactions between the natural environment and human, and host and guest. Evaluating the sustainability of ecotourism, from local people's perspectives, has revealed that ecotourism in the Mazandaran province has failed to be sustainable
کلید واژگان :Ecotourism,Typology of tourism development approach,Mazandaran Province
ارزش ریالی : 600000 ریال
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