This study aims at investigating the effects of corporate socail responsibility on consumer satisfaction with the auto industry in Shiraz. The notion of social responsibility were assessed through questionnaire in seven categories: "labor practices", "enviromental performance", "community development", "customers' perceived prices", "consumers' perceived quality ", "relationship selling" and "fulfil expectations". The population sample includes 385 questionnaires which were filled out by all the car buyers and customers in Shiraz in 2013. The methodology of this study includes a descriptive one based on a causal-comparison scheme. Using SPSS software, the data was analyzed by statistical tests, two-variable linear regression, the standardized regression coefficients, etc. Results confirm the positive effect of corporate social responsibility on consumer satisfaction. Results indicate a positive impact of all seven dimensions of corporate social responsibility on consumer satisfaction.
کلید واژگان :Corporate Social Responsibility, Consumer Satisfaction, Car Industry, Environment
ارزش ریالی : 300000 ریال
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