The impacts of operations capabilities and marketing on financial performance in the Iran retail sector

This study grounds its main focus upon the resource-based view (RBV) of the firm and investigates the existing interconnectedness among operations capability, marketing capability, and financial performance. Applying archival data of 100 Iranian retail firms, it has been realized that marketing capability greatly influences the operations capability which in turn is noticeably and positively relevant to retail efficiency. The outcomes of the mentioned investigation also propose that operations capacity thoroughly mediates the relationship between financial performance and marketing capability. The findings of this carried out study offers in-depth insights for practicing managers to consider when they are supposed to improve functional capabilities in order to accomplish superior financial performance.

Financial performance, Marketing and operational capability, retail, Iran