Today, several of business corporations use internet for introducing, selling and marketing their services or products. But they need a virtual store for successfully in virtual world. There are several researches about internet-base stores architecture that all of them focused on one aspect of factors that influenced on website quality but there is not an integrated multi-dimensional framework. This article reported an integrated multi-dimensional framework that guide companies for designing a good shop store. This framework include all aspect in term to technical issues, marketing issues, shape design, navigating issues, psychological issues, customers and site owners ideas and etc. For extracting problems that are available in shopping website architecture, have used questionnaires and interviews to collect customers and web owner’s ideas. When problems had determined, authors have used techniques, standards and methods according literature review. Finally, ideas of four successful website owners had collected for their experiences using and have made an integrated multi-dimensional framework according to information and techniques. For testing that framework, has done a case study for designing a book shop in Iran. Results of using that show successfully in book shop architecture.
کلید واژگان :Website; Internet-Base; E-Commerce; Book Shopping; Marketing
ارزش ریالی : 300000 ریال
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