چکیده :

It’s so difficult and full of complexities for the exporters to enter into foreign markets due to the currently unpleasant condition of world’s economy. For sure many challenges are waiting for them if they decide to do so. Some of the challenges threatening today’s international business market are as follows: the West’s economical crisis, severe competition in the field of business, the existing risks in some developing markets, limitations of financial resources, providing the raw material, wide changes occurring in the interests of markets, management of costs and many others. Certainly a main indicator representing each country’s economic growth, especially in today’s world market, is stable export. One of the first steps towards this end, i.e. stable export, is to identify the factors effective on export. The main objective of the present study is to introduce a model to investigate and prioritize the factors effective on the development of stable export and to test this variable in the export firms of Tehran province. To this end, 300 export firms were selected from Tehran province as the statistical sample of the study and the data were gathered using questionnaire and interview and then were analyzed using SPSS software. The research findings show that the most important inner firm factors effective on the export performance of Iranian firms are: firm’s financial capacities, managerial characteristics, and structural features. The findings also indicate that among these factors financial capacities and managerial features have the highest effectiveness on the development of export.

کلید واژگان :

export performance, structural characteristics, financial capacities, export firms.



ارزش ریالی : 300000 ریال
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