Today, farmers for improving the quality and quantity of the agricultural products marketing need access to updated and exact information. This study is aimed to identify ICT capabilities in marketing the agricultural products of Garmsar city in 2011. This is applied study and the main research tool is questionnaire. The statistical population of the study is 109 agricultural experts and extension agent working in agricultural services centers. Descriptive results showed that the situation of agricultural products marketing is fairly desirable. Also ICT have a moderate role in improving of agricultural products marketing. Regression analysis results indicated that new methods of agricultural products advertising, delivering information about selling products, improving prices of agricultural products, increasing yield of agricultural products, improvement interactions between research, extension and farmers, developing local and national markets and identifying needs of consumers determined 57% variance of agricultural products marketing.
کلید واژگان :Information and communication technology (ICT), ICT Capabilities, Marketing,
ارزش ریالی : 300000 ریال
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