The present research aims at explaining the relationship between emotional intelligence and customer orientation. The research is an applied one in terms of purpose, and a descriptive correlational one in terms of the data-collection method. The population includes all the employees and sales representatives of insurance company of Mazandaran province, who are 260 employees. The sampled employees were selected using simple random sampling method and the sample size was also determined 152 individuals based on Morgan Table. The data-gathering tools used in the research are two emotional intelligence and customer orientation questionnaires. We have used descriptive statistics to summarize and classify the data, inferential statistics including Kolmogorov-Smirnov to dermine whether the data distribution is normal or not, conformity factor analysis to analyze the content validity of the questionnaire, factor loading to measure the variables' correlation and the T-test to measure significance of the relationship among the variables by use of SPSS software. We have also used Final Structural Equation Model and LISREL software to assess the relationship among the variables. The research findings reveal that there is a significant relationship between emotional intelligence and its components (variables of self-awareness, self-management, self-motivation, social consciousness and management of relations) and customer orientation of the employees and sales representatives of Pasargad Insurance Company.
کلید واژگان :Emotional Intelligence, Customer Orientation, Insurance
ارزش ریالی : 600000 ریال
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