چکیده :

The purpose of this study was to investigate the relationship between cultural capital in the industry is consumer buying behavior. Methodology: This article is descriptive - survey. The citizens of the Esfahan city. A cluster sample survey method and is equal to 384. (Alpha for Crohn Bach for a total equation is equal to 0.911). The main findings for the theory of cultural capital as well as the relationship between behavior before, during and after the purchase respectively show 0.79, 0.84, 0.63, 0.75. In between the cultural capital of the behavior before, during and after the purchase of a significant correlation, linear and direct. Conclusion: The cultural capital embodied in individuals - objectified – More are institutionalized, Before buying garments are gathering information about buying clothes and many people communicate and Compared with other goods are considered goods and The choices are emotionally less involved and more tailored to the needs, wants and desires to buy their turns and the impact of its sensitivities, and others in the selection and purchase of goods is greater.

کلید واژگان :

cultural capital, the behavior before buying, while buying behavior, purchase behavior.



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