Evaluation of Intermediaries Channels Dissatisfaction of Foodstuff Distribution System in Iran

This case study is an Evaluation of dissatisfactions of Intermediary Distribution Channels of foodstuff in Iran. The case is studying 3 major distribution companies in Tehran which are Behpakhsh, Ghasem Iran, and Alborz. According to the case study model, there is one major hypothesis and five minor hypothesizes in this study. This is a practical study in terms of objectives yet in implementation it has a correlation approach. The research population universe is all sales a point which receives goods from the above three distribution companies and sample size is calculates 196 stores which have been increased to 240 in this study. Data collection has been through questionnaire and Cronbach’s Alpha multiple is 0.858.Post data collection and grading, all data has been evaluated by descriptive and inferential methods. Overall, the results show that the main assumption of the study is not invalid; consequently, designing the appropriate complaint management model will increase the satisfaction of intermediary channels.

Distribution, Distribution Channel, Retailer, Wholesaler, Logistic