The Role of corporate banking profitability in the portfolio of banking services

The main objective of this study was to evaluate the profitability of corporate banking is in the basket of banking services. Since the issue is the interpretation of analytical and statistical tests are commonly taken by a thematic analysis; Therefore, to determine the exact purpose of this study to define the parameters that lead to profitability in the corporate banking and then bring it to highlight. Target entities, are legal persons. In this paper, the concept of corporate banking, the parameters that the profitability of the sector and its deployment in the world's banking industry are examined. The results of this study show flexibility in applying the tools available to banks to interact with customers in the field of corporate banking, designed to fit service's business and deep understanding of their activities, increasing the speed, various banking services, understand the managers and the related employees of organizations with banking services with a promotional approach (not training) customers become trusted advisor's banks not only in banking but also in other financial areas such as proposals to create value for customers to the banking company.

comprehensive banking, corporate banking, value creation, profitability