The purpose of this study was to identify the criteria for attracting and retaining human resources focusing on the staff of Mazandaran University. To achieve this goal, a case study and descriptive and mixed research method were used. The statistical population of the study consisted of 356 people. In the quantitative section, 185 of them were selected using a stratified sampling method, and in the qualitative section, 10 people were selected using a targeted snowball sampling. The data gathering tool in the quantitative section was a researcher-made questionnaire in 2012 which the Cronbach's alpha coefficient of it was 0.89 and in the qualitative section, it was a semi-structured interview. In order to analyze the quantitative data, one-sample T-test was used and in the qualitative section, inductive content analysis based on open coding was used. The findings of the research showed that, firstly, the status of the criteria for attracting and retaining human resources of staff is lower than the hypothetical mean of research. Secondly, the criteria that are considered in attracting and retaining human resources include three categories of criteria: personal merit and abilities, faith, ethical and religious issues, and having special privileges.
کلید واژگان :Human Resources, Attracting and Retaining human resources, Identification, Staff at Mazandaran University
ارزش ریالی : 300000 ریال
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