The main purpose of this study is the examination of the relationship between customer relationship management and organizational effectiveness. Customer relationship management is the independent variable of the study with three dimensions of customer satisfaction, customer loyalty and service quality and organizational management is the dependent variable of the study. This is a crosscorrelational and applied study that is based on field and library research. The statistical society is Emam Reza hospital staff that, is 200 people and according to Morgan’s sample volume table 127 people is determined as the sample of the study. The method of sampling is stratified random sampling and the data were collected through standard questionnaire. The collected data were evaluated using SPSS and Kolmogorov-Esmirnov and Pearson tests. The results show that there is a meaningful relationship between customer relationship management and organizational effectiveness. Also there is a meaningful relationship between organizational effectiveness and dimensions of customer satisfaction, customer loyalty and service quality
کلید واژگان :customer relationship management, customer satisfaction, customer loyalty, service quality, organizational effectiveness
ارزش ریالی : 300000 ریال
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