The Effect of Brand and Quality of Goods on Customers Purchase for Luxury Goods (Case Study: Palladium Shopping Center)

Luxury industry allocate considerable share of global markets to itself and this is constantly increasing. The share of USA and Asia is more than other continents. Customers tend to buy product that associated with fashion such as luxury goods. Statistical population of this research was customers of Palladium Shopping Center located in Moghadas Ardebili St, Tehran. Exact estimation of the number of customers was not known. So variance of the sample derived by distributing questionnaires among initial sample and placed in sample size formula and then the number of sample was determined. Non-random sampling method is available. Data collection is field-based. Based on the obtained results, we can claim that brand and quality of goods have significant effect on customers' purchase decisions for luxury goods at Palladium Shopping Center.

brand, goods quality, luxury goods, Palladium Shopping Center