Creativity is one of the most important characteristic that affects on all part of human life. Fast worldwide evolution in science, technology, industry and management and total values and standards oblige great and successful organizations and firms to put their aims and tendency with regard to creativity use This research was aimed to study the rate of personal creativity and effective factors on its promotion in slamic Azad University. This research was Descriptive Statistical universe was 358 of personnel in 3 levels (managers, experts employees) that selected on Stratified Random Sampling. Data was collected with Appearance Creativity questionnaire. Finding detected creativity rate at the undermediate level. So, we must pay specific attention to notice creativity and weighty factors on it.
کلید واژگان :creativity, creative organization, creative person, creative process
ارزش ریالی : 300000 ریال
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