The relationship between strategic planning with entrepreneurial marketing in Saderat Bank of North Tehran

"the relationship between strategic planning and entrepreneurial marketing in Saderat bank of north Tehran". The research method is correlational in terms of its nature, it is descriptive in terms of data collection, and is applied in terms of its objective. The statistical population consists of all personnel employed in Saderat bank of north Tehran with 1200 people in five domains and six major branches, of which 350 are women and 850 are men. To determine the sample size based on Krejcie and Morgan table, 291 people were selected using random stratified sampling method, based on which 85 women and 206 men were selected as the statistical sample. The data collection tools are two strategic planning questionnaire based on the Barson model (1999) and Fior et al. entrepreneurial marketing questionnaire (2013). Both questionnaires are standard and have content validity. Reliability score using Cronbach's alpha is .72 for strategic planning questionnaire and .87 for entrepreneurial marketing questionnaire. Data analysis using SPSS software show a significant correlation between strategic planning and four components of International Journal of Management and Sustainability, volume1, page 10-23, April 2018 International Journal of Management and Sustainability, volume1, page 10-23, April 2018 ISSN: 1394-0113 http://omg.jseas.org www.ISEAS.ir پایگاه استنادی ملی مقالات دانشگاهی ایران www.Listjournal.ir پایگاه استنادی ملی مجلات دانشگاهی ایران www.ConferenceList.ir پایگاه استنادی ملی کنفرانس های دانشگاهی ایران 11 1394-0113 © 2017 ISEAS. Personal use is permitted, but republication/redistribution requires ISEAS permission. This paper costs 500,000 Rials for download. entrepreneurial marketing including: awareness opportunity (.69), consumer-oriented innovation (.82), value creation (.51), and risk management (.90). "Risk management" and "awareness opportunity" of the entrepreneurial marketing components in the Saderat bank of north Tehran (t-statistics= 4.105, Sig. = .012, t-statistics = 2.023, Sig. = .037) are greatly influenced by strategic planning.

relationship ,between strategic planning,, marketing , Saderat Bank ,North Tehran