Studying and Ranking the Factors Affecting Internationalization and Export Performance (Case Study: Detergent Industry in Tehran)

ABSTRACT: One of the ways to expand companies market share is export development which means, in order to expand their markets, companies should extend their exports to other countries. Although development through export is very difficult, considering the intense competition in the international level, but on the other hand it can lead to development of the companies in every aspect. Various factors have an effect on the export development and companies ‘internationalization. In this research the variables include Laws and regulations, the banking system, variable standardization, training, and export program. In this research, factors affecting export development of detergents manufacture companies in Iran have been studied. For this purpose, in this study, analysis of structural equation was used as a research methodology. The information was gathered from 205 experts. The result indicates that the factors such as export laws and regulations, banking system for financial security of export companies, health licenses, and also training are effective.

Keywords: Market Expansion, Export Development, Internationalization, Export Performance, Ranking, Detergents Industry.