Communication Effectiveness and Decision Support System (DSS) Moderate Relationship between IT Flexibility and Strategic Alignment

- IT flexibility and strategic alignment remains a key topic of concern among managers and employees worldwide. The most significant contribution of this research is the discovery the communication effectiveness and decision support system (DSS) success as moderator variables in the relationship between IT flexibility and strategic alignment within organizations of Iran. Little research to date has examined how IT flexibility influences strategic alignment with usage communication effectiveness and DSS. Building on top of IT flexibility theory, this paper explores how IT flexibility is impact strategic alignment, communication effectiveness and DSS. Communication effectiveness and DSS was also a strong predictor of managers and employees performance, and furthermore acted as moderator variables on performance. Additionally, according to literature on business area and logical arguments we proposed that communication effectiveness can impact DSS in this study. The respondents consist of 211 form educational administrations and Agriculture Bank of Iran. The method that used to maintain the IT flexibility, strategic alignment, communication effectiveness and DSS: Kendall’s coefficient of concordance and the analysis of variance by Kruskall-Wallis. Results indicate IT flexibility can impact strategic alignment; communication effectiveness and DSS can moderate relationship between IT flexibility and strategic alignment, and also communication effectiveness can influence DSS in this study. Additionally, studies results emphasize the need for organizations to use communication effectiveness and DSS to consistently monitor the relationship between IT flexibility and strategic alignment.

IT Flexibility, Strategic Alignment, Communication Effectiveness, decision support system (DSS).