چکیده :

At this research, social responsibility in the private banks and determination the position of Mehr-e-Eghtesad bank of Zanjan has been studied. Due to the increasing competition of organizations in all fields, each organization needs to perform actions which In addition to increasing the wealth, also have a role in solving the problems of society that in this regard, social responsibility is posed that pay attention it can increase the acceptability of any organization. Once were thought that Organizations and manufacturers solely responsible to the shareholders and employees, or they should give the best product or service with lower price and high quality regardless of their consequences to customer. Intense competition, increasing population, resource scarcity and environmental pollution cause new approaches to the organization and management that the commitment and social responsibility were the result of these developments. Perhaps it may be said pose of social responsibility was a response to the needs and challenges of environmental. This research was done in order to survey the comparative study of social responsibility in the private banks of Zanjan and determination the position of Mehr-e-Eghtesad bank of Zanjan. 4 private banks, including Eghtesad-e- Novin bank, Ansar Bank, Saman's bank and Parsian bank was selected and two separateی Questionnaires for the period of six months were distributed among employees and bank customers of the selected bank. These banks from six perspectives which derived from the standard Corporate Social Responsibility (ISO26000) includes job and human resource, environment, right of society, the fair and social Development and community interaction will be investigated. SPSS21 statistical software and statistical methods, including Tukey test, F -test analysis descriptive and inferential statistics of collected data all hypotheses identified except two hypotheses regarding the right of society, and consumers (clients) were approved finally the position of zanjan’s Mehr-e-Eghtesad bank was determined between these banks in all hypotheses separately.

کلید واژگان :

Social responsibility, international standard, social responsibility of knowledge workers, ISO26000, private banks



ارزش ریالی : 300000 ریال
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