The present study aimed to investigate the effect creating and expanding consumption market (case study: canned Iranian foods types with mushroom -stews & foods-) done. To achieve this goal through a review of previous studies, Nervous marketing Dimensions were identified. that Included: Variables such as Consumer trust, Variation in the size of Product, Use real metaphors and memories associative, collection Approved, Consumer Buying feelings Stimulate with using the five senses. Variable gain the gain trust of the three variables of product price, product quality, Fulfillment of commitments by Manufacturer. The population of this research, canned consumers are in Hamedan city. The sample size calculate using the formula in the limited sample size, the equivalent of 384 people was calculated. That Through Simple random sampling of the accessible population, Sample members were selected from Hamedan city supermarket customers. The data collection tool was a questionnaire that based on a five-item Likert-type questions were set. The validity of the questionnaire Was approved by the university professors Comments. Cronbach's alpha coefficient obtained(0.9) indicates the good reliability of the questionnaire. Data analysis was performed using SPSS and Smart PLS. The results of this study indicate that the use of neuro-marketing has a direct impact on establish and develop markets for Iranian foods, canned mushroom.
کلید واژگان :Keywords :Neuromarketing, creating and expanding consumer market, novel approach, consumption market canned Iranian foods types with mushroom,
ارزش ریالی : 300000 ریال
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