Investigate the relationship between personality traits and general health with addiction to purchase (obsessive purchase)

The aim of this study was to investigate the relationship between personality traits and general health with addiction to purchase (obsessive purchase) among the students of Islamic Azad University of Yazd. Using personality traits and mental health variables as independent variables and addiction to purchase as the dependent variable, hypothesis of research has been formed. The present research method, in aspect of aim was applied and in aspect of the research method it was based on survey correlation using questionnaires and survey method, required data collected. The statistical population of this research is students of business management. Simple random sampling method was used and a total valid samples of 224were collected. Data analysis using the PLS software was done and the results show that between the personality trait neuroticism, personality characteristics of flexibility, agreeableness trait and somatic symptoms, impaired social functioning on obsessive purchase do not have significant effect and extraversion personality characteristic as a significant impact on obsessive purchase and the impact value is 20/0 and positive, therefore it can be concluded that as soon as the members have more extraversion characteristic, their obsessive purchase increases and compulsive personality trait has a significant impact on obsessive purchase. The impact value is 16/0 and negative, so we can conclude that people have less responsibility, obsessive purchase increases. Anxiety has a significant impact on obsessive purchase and the impact valueis24/0and positive. So it can be concluded that as soon as people have more anxiety, the obsessive purchase increases.

Addiction to Purchase (obsessive purchase), Personality Characteristic, General Health.