چکیده :

Studying and determining the relation between personnel organizational commitment and quality of banking services at Eqtesad-e Novin Bank (EN) Bank of East Azerbaijan Province branch is the main objective of the present study. Staff and personnel of EN Bank of East Azerbaijan Province branch is the subject of the present study with 92 personnel. The sample volume has been selected as many as 72 personnel based on Morgan method. Questionnaire is considered as "data collection tool" at the present study. The validity of the questionnaire is in conceptual form. Reliability of the questionnaire has been approved by Cronbach's Alpha Test for questions of organizational commitment and banking services quality of questionnaire with credit 0.875 and 0.911, respectively. Pearson and Freedman Test have been used for testing hypothesis of study. The obtained results indicate that there is a relation between personnel organizational commitment and its dimensions with the quality of banking services in the studied bank.

کلید واژگان :

Organizational commitment, sentimental commitment, rational commitment, normality commitment,



ارزش ریالی : 300000 ریال
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