Analysis of Consumer’s Behavior in Tehran City Mall Shopping

Consumer’s behavior as an important subject is considered for organizations in direct of marketing strategies. The organizations which can predict consumer’s behavior are successful. Development of mall shopping in Tehran in this few years, importance of verification of consumer’s behavior in these mall shopping can be used for editing invasion strategies by these mall shopping owners. In this research by regarding the features of mall shopping which developed in last researches, opinions have been asked by 231 questionnaire statistical analyses ANOVA from 231persons. The results showed that gender and age are playing a main role in consumers’ behavior in mall shopping. And also some view points or developed ratios in age groups and both gender are in common. So it can be concluded that getting customer satisfaction regarding to fast development of mall shopping needs appropriate Infrastructures for goal markets.

Consumer behavior, Mall shopping, Tehran