Background: According to the effect of exercise on various dimensions of individual and social life and the importance of its development on national scales and the mediator role of media, this study aimed to consider the mass media's role in tendency Payam Noor University (PNU) students of Alborz province to the public sport. Objective: The sample is population of 15,000 persons of PNU students. By using of Morgan table and random-stratified sampling, 375 subjects were selected as statistical sample. Method of cross – survey sectional and instruments of data collection, Sadeghian questionnaire (1390) was 0.841. For analysis of data also was used of Friedman and Mann-Whitney tests by using spss software and at a significance level of á=0.05. Results: The results showed that in the development of the public sport, the most important role of the media has been presenting the educational programs in the field of public sport, and the less important role of them has been advertising and notifying about the right places for the public sport. Through this, TV has the greatest role in the development of public sport. And finally, the results indicated that the boys and girls comments about the media's role in the development of public sport were different. Conclusion: the media must act systematically and put public sport as a fundamental and essential goal to create a revolution in the public sport in the country.
کلید واژگان :public sport, mass media, radio and TV, publications.
ارزش ریالی : 300000 ریال
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