The development of new products though with some risks can be beneficient for the managers with a new attitudes. Since the managers are trying to find effective strategies in the modern competitive markets to develop new products, adequate research does not exist in this manner and this study aims to give an overview with respect to the risk management in the process of new product development. First, the risk management will be explained and later the evolution of this concept will be overviewed. As the next step, the main factors of the new product development and the literature related to this concept will be studied. The results will be due to the studies done by many different scholars a good manifestation of the risk factors by which the managers can remove the risks and reduce them and upgrade the new products.
کلید واژگان :
risk, risk management, the process of the new product development
