During the past few years, there have been extensive developments on Islamic Azad University,
which has led on reduction of managerial flexibility. Therefore, these organizations concentrate
on their strategic management via usage of the Balanced Model such as Balanced Score Card
(BSC) to consider different organizational perspectives and it is important to have good
description of organizational strategies and goals. The strategy map is a primary factor to assess
the performance in different organizational activities. In this paper, the performance evaluation
system of Islamic Azad University of Semnan is designed by the utilization of strategy map as a
prominent part of BSC.
کلید واژگان :
Performance evaluation system, BSC, Strategy map, Islamic Azad University of semnan
