One of the most important challenges of the entrepreneurs, and perhaps, one of the most
important obstacles in the way of establishing and continuing their businesses is the supply of the
required financial resources. Our objective of implementation of the current research is the evaluation
of strategies for financing the entrepreneurs of Mazandaran province’s cultural heritage, handicrafts
and tourism organization. Based on the statistical sample, 25 entrepreneurs in relation with the
aforesaid institute are in accordance with the definition of the Global Entrepreneurship
Monitoring(GEM). The required data have been extracted by making use of document and for the
purpose of replying to hypotheses, the outcomes of two strategy types of financing named as
conservative and aggressive have been evaluated within the framework of two mathematical models.
The findings have clearly shown that among 25 cases of examined entrepreneurship plans, only five
cases includes plans numbers 12-14-15-19-23, the entrepreneurs have selected their finance strategies,
correctly, and others have chosen the wrong strategies. Finally, it has been concluded that the
entrepreneurs had better select the conservative or aggressive financing strategies by due consideration
of amount of innovation and output required by the plans.
کلید واژگان :
Strategy, finance, entrepreneurs, cultural heritage, handicrafts, tourism, Mazandaran.
