In twenty first century companies are facing complicated environments and competitive situations
and their survival is based on reflecting in due time and consistent with the situation and in the present
situation in which the effort for expanding non petroleum export is a necessity, the clothing industry regarding
its relative advantages has an especial importance. The present research has explored the relationship between
the situational factors of the marketing and the capability for competition in the clothing export. The data has
been collected from 72 questionnaires distributed among the Iranian manufacturing firms of export clothing,
located in Tehran. The K² test has been used for analyzing the data. There is a significant relationship between
modern machinery and competitive capability at 5% significance level and their relationships are 35% and 65%
respectively. However, there isn’t any significant relationship between computer software and competitive
capability. In general, there is a positive relationship between the technological factors and competitive
capability for clothing exports at 5% significance level and also the level of their relationship is 64% for clothing
export.
کلید واژگان :
Technological factors Modern machinery Competitive capability
