An Investigation of Customers’ Attitudes toward Internet Shopping: A Survey in Bushehr, Iran

This study presents a model for the study of Internet shopping customer appliances in the city of Boushehr. Accordingly, the sample consisted of 390 subjects which were randomly selected from the household consumer products. Conceptual model design was based on the theoretical study of internet shopping, and based on the model a questionnaire was designed and the data were collected. Our findings show that the Between variables of trust, loyalty, satisfaction, and attitude variables, trust, loyalty, and attitudes and use of the Internet advertising and Internet use has a significant positive relationship Internet advertising and the impact of the Internet and online shopping is the process However, the consent of all the variables does not impact Satisfaction on the internet and on Internet advertising.

online advertising, buying process, customer trust, satisfaction, loyalty, attitude