The Relationship between Mission Statement and Firms’ Performance

After two decades research, it will not find the clear relationship between a mission statement and a firm’s performance. There were so many researches that demonstrated the meaningful relationship between the mission statement and the performance. Some of the researches, however, indicated there isn’t the meaningful the relationship between the mission statement and the performance. The aim of this paper is to identify the relationship between the mission statement components and the performance components. Moreover, it tries to help managers for state high quality of the mission statement in their firms. Six-component mission statement was developed to measure the completeness of firm’s mission statement, and the BSC was used so as to measure the firms’ performance. The BSC includes four prospective: financial, customer, internal process and learning and growth. In this research, it wasused field research technique, and it was used questionnaires in order to gathering data collection. The statistical population was 35 firms. It was distributed 40 questionnaires in each firm that 1400 questionnaires were distributed totally, and 1230 questionnaires were returned. The method of the research was correlation, and it was used SPSS 18 software so as to analyze data. Results indicate a significant positive relationship between the components of the mission statement and some of the performance components. There is the most significant positive relationship between the purpose and the financial, and there is the least significant positive relationship between the vision and the internal presses. In addition, the financial prospective is related with the all of the mission components. As a result, expecting that the results of improving their firm mission statement will be improved financial performance, and strategic managers should devote extreme attention for this.

Mission statement, Firm performance, BSC.