EXAMINATION AND COMPARISON OF ORGANIZATIONAL STRATEGY FORMULATION IN AN INDUSTRYAND SERVICE SECTORS (TABRIZ TRACTOR MANUFACTURING COMPANYAND ISLAMIC AZAD UNIVERSITY, ZANJAN BRANCH)

In this era that electronic communication and information has a special position in increasing the activities processes, each organization has been encounteredwith rapid developments and changes such as service and manufacturing. Intense changes and environmental complexity in today world has caused organizations' managers to turn into a comprehensive strategy planning. In this research, the proposed hypotheses aiming to show the importance of mission formulation are different in industrial and service firms and as well as the importance of strategy implementation in those firms. The hypotheses also tend to indicate the time of environmental analysis is distinct in mentioned firms. Finally, the last hypothesis suggests that strategy implementation scheduling is different in both industry and service sectors. Middle, operational and senior managers in service and industry sectors are the current statistical population of the research. The findings demonstrate that the importance of mission formulation in an industryis higher than service sector. It also shows that strategy implementation importance in an industry is higher than service sector and there is no significant association between analysis time in both industry and service sectors (year on year), and there is a different scheduling in strategy implementation in industry and service sectors.

Strategic Planning; Organization's Mission; EnvironmentAnalysis; Strategy Implementation; Organization Environment