The aim of this paper is to assess the effect of service quality on customer loyalty for Iran Insurance Company’s Tehran province customers. In order to evaluate service quality, Servprov’s performance based scale model was utilized. This model consists of physical appearance, reliability, answerability, guarantee, and empathy aspects. For customer loyalty assessment, factors such as purchase repetition and referrals to others were considered. The research is descriptive and Likert’s multiple answer survey was used. The statistical audience consisted of all Iran Insurance’s customers in the province of Tehran. The statistical sample was formed by 420 individuals who were selected by random sampling. For correlation analysis, Pearson’s correlation analysis was used. Results showed that at 95% reliability, service quality had significant effect on customer loyalty.
کلید واژگان :physical appearance, answerability, guarantee, reliability, empathy, Servprov model, Customer loyalty
ارزش ریالی : 300000 ریال
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جزئیات مقاله
- کد شناسه : 2147780780868201
- سال انتشار : 2016
- نوع مقاله : پذیرفته شده در سایر مجلات علمی معتبر و علمی مروری و ISC
- زبان : انگلیسی
- محل پذیرش : American Journal of Business, Economics and Management (ajbem), (www.openscienceonline.com)
- برگزار کنندگان :
- ISSN : 2381-4462
- تاریخ ثبت : 1395/08/09 09:40:08
- ثبت کننده : مریم حق شناس
- تعداد بازدید : 207
- تعداد فروش : 0