Developing a Framework for Attractiveness and Capability of Chain Stores in Iran

Nowadays, Chain stores as one of the most important institutions of distribution, with share a brand and central management, are trying for supply, distribution and sale of basic commodity. According to peripheral changes in different dimensions of economic, political, social and also with the emergence fundamental paradigm in business such as service businesses, penetration of IT in business like E-commerce, the answer to this question is important “What features should be have chain stores to be attractive and capability from the internal and external dimensions?” The purpose of this study is to extract main indicators for review the internal and external dimensions of chain stores, based on characteristics of the native country of Iran. According to fundamental studies, comprehensive set of criteria and indicators related to attractiveness and capability of chain stores are presented. The data collection method is using the questionnaires. According to opinions of experts and professionals, a collection of the most important factors are selected. Then the opinions of experts have been analyzed. Finally, the results of this study are presented as a model.

Attractiveness and capability, chain stores, internal and external factors