چکیده :

The purpose of this study is to investigate the impact of e-CRM and Supply Chain Management Company of the alloy Steel Plant. Hence, the nature of research applied and analysis method was used in the correlation and regression analysis. The population of the 140 employees of the factory and sample number 80 was chosen. Data collection is a questionnaire based on the e-SRM and component supply chain management has been developed and its validity has been confirmed by scientific methods. The reliability with Cronbach's alpha coefficients of the first and second survey, respectively 0.81 and 0.83 confirmed. The results of this study suggest that the e-SRM-alloy steel factory cease making good relationship with suppliers, improved transport, improvements in production, improve customer service and overall supply chain management can be improved.

کلید واژگان :

Supplier, Supplier Relationship Management, Supply Chain, Supply Chain Management



ارزش ریالی : 300000 ریال
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