Electronic banking (e-banking) is a tool whose appropriate, accurate and timely utilization can lead to a successful performance in a competitive world. In other words, expanding e-banking should be considered for realizing customer orientation and customer satisfaction. However, when different types of e-banking services are provided but their quality is not acceptable, not only the customers would not be satisfied but they would be complaining about them. Considering the fact that all the organizations are seeking to attract new customers and improve their satisfaction, this issue is a critical one particularly in banks since they have a constant contact with the customers. On the other hand, the competition among banks and loan institutions as well as other financial supplies is increasing. Hence, realizing a competitive advantage seems essential for the survival of the banks. Modern banking services, which are closely related to information and communication technology, are among the most important factors in realizing competitive advantage for the banks and attracting new customers and increasing their satisfaction. In this study, using the field research method, we investigate the relationship between the usage of electronic services and satisfaction as well as attracting new customers in different branches of Eqtesade Novin Bank in Urmia
کلید واژگان :Electronic Banking,customer satisfaction,cutomer attraction
ارزش ریالی : 300000 ریال
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جزئیات مقاله
- کد شناسه : 3142808219369183
- سال انتشار : 2013
- نوع مقاله : پذیرفته شده در سایر مجلات علمی معتبر و علمی مروری و ISC
- زبان : انگلیسی
- محل پذیرش : International Journal of Research and Reviews in Applied Sciences
- برگزار کنندگان :
- ISSN :
- تاریخ ثبت : 1394/01/14 21:59:53
- ثبت کننده : رضا صدیقی چهاربرج
- تعداد بازدید : 294
- تعداد فروش : 0