Study of the relation of Customer Service and Entrepreneurial Opportunities

Competition in a world, that quality of products getting closer to each other every day is based  on the  quality of the  customer service.  Nowadays, customer service can be  considered  as an  innate  element of industrial products. Therefore, many huge  companies including  car manufacturers also utilized  it as an entrepreneurial opportunity for more  profitability. On this basis, this article has tried to study the effect of customer service on entrepreneurial opportunities (based on the market and products). Present study is practical, descriptive and is of correlative  type. Hence, hypothesis of the  study will be  analyzed  using  path analysis test in structural  equation model, regression test, ANOVA, and  with the  help  of LESREL 8.5  and  SPSS 16  software. The population sample of the study is all of the Samand  car owners in Tehran which  have bought their cars in 2009. Results of the study show that customer service of Iran­Khodro  Company is effective  on entrepreneurial opportunities based  on the market. Therefore, market  development and cost leadership strategies (dimensions of entrepreneurial opportunities based on  the market) can be utilized as entrepreneurial opportunity.

Entrepreneurial Opportunities, Customer Service, Path Analysis, Iran­Khodro.