Social media is revolutionizing the way people connect and share information. LinkedIn, Facebook, YouTube, Twitter and other social media are changing the way we interact, and many organizations are struggling to respond. However, if not managed effectively, social media utilziation can create many legal, financial and personnel risks. Given the potential risks and benefits of social media in the workplace, it is critical for managers to develop policies and procedures governing its appropriate use. In addition to the external advantages, these key social media leaders become even more engaged and personally bonded to the company, its mission, and goals if done correctly. These employees can come from anywhere in the organization, from interns, to line personnel, to managers, to product leaders, to executives but it must be done correctly and be given the support and attention necessary to prevent the foray from falling flat. Social media is well-established as a consumer and brand oriented set of tools. Increasingly, social media is being offered as an innovative solution for internal effectiveness. When strategy and governance are integrated with social media tools, they can positively impact any organization. This paper will identify key issues and pose strategic questions to help guide managers in making more informed decisions when navigating social media issues in their organizations. Relationships between social media and human resources are then discussed. Not having a clearly defined strategy for using social networks within organizations is considered as the number one reason some organizations are reluctant in utilizing and benefitting from social media. Prominent considerations for defining holistic corporate strategies are then explained in further detail. Finally, recommendations are made for companies that are considering utilizing social media and for companies that have already benefitted from such networks to improve their strategies.
کلید واژگان :Human Resources, Recruitment, Social Media, Workforce
ارزش ریالی : 300000 ریال
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