Have you thought that when many computers do you spend times with them what happens when their life is over? However, in recent years greatly reduce environmental pollution is considered and manufacturing plants in many countries are recognized the importance of these converts, Reuse and recycle their waste products and the production have been considered. High levels of population and scientific value of the surrounding environment to produce green has forced manufacturers around. Green marketing refers to promotion or advertising of products with environmental attributes. Consumers who are concerned about their environment, which produces no pollution and prevent the destruction of its consideration of issues of this type of marketing. Companies are seeking short-term results and maybe less committed to the fundamental changes necessary in order to have organizational processes. Thus, there may be less willing to embrace a strategic approach to green marketing have. The green marketing can be said the results are important, before commitment and resources require for this action. In this paper the patterns of green marketing can be used to recycle electronic equipment and a competitive advantage for companies to achieve higher than competitors Increase their profit margins to be applied in the end we have attempted to provide guidelines in this regard.
کلید واژگان :Green Marketing, Environmental, Electronics Recycling, Responsibility
ارزش ریالی : 600000 ریال
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