Pursuant to the Increasing expansion of using the Social Media, business and marketing through mass Media have revitalized the industries and made customers royal to themselves by using these new equipments. These Media, indeed, are the powerful tools for organizations to achieve the target audiences. More than 4.1 billion persons in the world are related to each other through social networks. This great human potential in the social networks provides this opportunity for each company to increase its customers every day through presence and correct marketing in the social networks. The purpose of this study was to investigate the effect of marketing activities of the social Media on the brand awareness which has been performed by modeling the structural equations and Statistical Analyses Smart PLS Software. The reliability of questionnaire has been calculated by Cronbach's alpha test. Moreover, the AVE convergent validity of questionnaire has been also calculated. The results indicated that the Social Media are flexible and can meet the needs and demands of customers.
کلید واژگان :Social Media, Social Networks, Marketing, Brand, Structural Equations AHP
ارزش ریالی : 600000 ریال
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