A Survey Based on Effective Factors on the Decision of the Investors in the Stock Exchange of Iran

In this study, factors affecting the behavior of individual investors in the stock market in the period leading up to spring 2013 were studied. The study sample was determined by a researcher-made questionnaire and its reliability is 82.5%. The data was collected both in the field and in the library; the hypothesis was tested using SPSS software and statistical methods KMO, Spearman, Friedman,V Cramer and gamma.The results suggest that systematic and non-systematic factors influence the investors' decision on buying stocks and that there is a direct relationship between gender, the number of investors' investments and investors' decision on buying stocks.

decision making, investment, systematic factors, non-systematic factors.