Considering the position and role of export in the country's economic and social goals, as well as the issue of competition in international markets, it is important to pay attention to businesses active in export. In order to survive in the market, these types of businesses can overcome their uneconomic size through innovation in front of bigger competitors. By applying innovation strategies, businesses will be able to improve their performance and continue their existence in the environment by creating a new product or designing a new method for production. The purpose of this project is to find out, by conducting field research, what effect the use of innovation in textile companies has on their performance. The current research is a descriptive-correlational and applied research. Also, from the theoretical point of view, it is considered as one of the proof researches and from the point of view of reasoning, it is considered as one of the inductive researches. In this research, two library and field methods were used to collect information. The questionnaire was designed by the researcher based on the model taken from the research of Jud Endoboisi Edeh et al. (2020), which includes 5 components (marketing innovation, technological innovation, product innovation, process innovation and external innovation collaboration). Also, the export performance questionnaire (Zou et al., 1998) has been used. . The results of data analysis in this research showed that the export performance of textile companies is based on innovative strategies and the initial assumptions of the research were confirmed and emphasized
کلید واژگان :textile industry, export performance, innovative strategy
ارزش ریالی : 300000 ریال
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