The purpose of this study is to provide executive solutions for the participation of donors in the development of student sports. The research method to Mix method’s and centrally apply to centralization can be the foundation. Semi-structured interview method was used to collect data. Data analysis was performed by Strauss and Corbin (1998) method. The statistical population in the qualitative part included 15 experts and key experts including university professors and executives of Iranian university sports in who were selected by purposive sampling and in the quantitative part 315 people who were active in the field of student’s sport charity. were chosen. The results were analyzed using confirmatory factor analysis in the form of structural equations with SPSS and PLS software. 73 primary concepts were identified, which were categorized into 58 sub-categories. The results of the study showed that identified in the form of paradigm model, causal conditions, contextual conditions, intervening conditions, pivotal categories, strategies, consequences. The need to attract donors in student sports shows that this is achieved through the impact of media advertising in the charitable and student sports sectors. According to the research model, the existence of security for donors in investing in student sports and providing the necessary support such as granting appropriate facilities, exemptions and tax discounts provide incentives for the private sector to participate in various sub-categories of physical education and sports and consider other barriers and focusing on developing strategies to develop, could potentially lead to donor investment and participation in student sports.
کلید واژگان :Attracting Donors, Participation Donors, Student Sports, University Sport
ارزش ریالی : 300000 ریال
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