The Relationship between Managers’ Competitive Intelligence and the Development of Small Industries

The present study aims to investigate the relationship between managers’ competitive intelligence and development of small industries of east Azerbaijan Province, Iran. In this research, the dimensions of competitive intelligence including Trade awareness, awareness of competitors’ situation, technical awareness and social–strategic awareness have been studied with regard to the indices of small industries development based on the theoretical frame of Management college of France (GTILAB). The statistical population includes the managers of small industries of the organization under study consisting of 2713 people. The sample size is 337, based on Cochran’s formula. The sampling method is of stratified random type. The data were collected by using a questionnaire. The validity of the questionnaire was confirmed by face value. The reliability of the questionnaire was confirmed by using Cronbach's alpha, which showed 0.838 for the question on competitive intelligence and 0.726 for the question on the development of small industries. In order to test the research hypotheses, Pearson’s test was used. The result shows that there is a relationship between competitive intelligence and its four dimensions and the development of the small industries in the organization under study. The dimension of social – strategic awareness, awareness of the competitors’ situation, and technical awareness are placed in respective orders.

Competitive Intelligence, Trade awareness, Awareness of Competitors’ Situation, Technical Awareness and Social, Strategic Awareness, Competitor Analysis, Small Industries, Small Industries Development