The relationship between Corporate Social Responsibility and employee loyalty (Case Study: isfahan of University)

Of late, Corporate Social Responsibility, or CSR, has become a common practice among many businesses. Because employees are primary stakeholders who directly contribute to the success of the company, understanding employee reactions to corporate social responsibility may help answer lingering questions about the potential effects of corporate social responsibility on firms as well as illuminate some of the processes responsible for them. The purpose of this study is to examine the corporate social responsibility in employee loyalty in university of Isfahan in iran. The research method is a descriptive survey. The statistical population consists of employees of isfahan University. The sample included 180 employee, which were selected randomly. The validity of the questionnaire was confirmed by nominal validity and its reliability was achieved 0.926 by Cronbach alpha test. Researcher’s measuring instrument was a questionnaire. The validity of the instrument was achieved through content validity and the direct and positive relationship among perceived CSR activities with customer loyalty and its including Strong belief in the values and goals of the organization, Strong intention to stay with the organization and Determination to put efforts for the good of the organization on the Isfahan of university.reliability through Cronbach Alpha. The results obtained from the present study showed that there was a

Corporate Social Responsibility, employee loyalty.