Information Communications Technology (ICT) has a very determinant and significant role in shaping and functioning of different industries and developing e-commerce, including the tourist industry. Therefore, necessity for identifying those effects is obvious in the electronic tourist marketing mix. in order to increase competitiveness in potentials existed between Tourism Enterprises. According to this assumption, this article is trying to survey and introduce the most important of these effects in 4Ps including Products, Price, Promotion and place as the basis of marketing mix. So it seems that this article would be able to improve Enterprises active in tourism in using electronic marketing.
کلید واژگان :
E-Tourism, Information Communication Technology, Marketing Mix, Tourism Enterprise,
