The Analysis of the Impact of Electronic Human Resource Management (E-Hrm) On the Internal Marketing in the Melli Bank of Khoram Abad

This article is about the analysis of the impact of electronic human resource management of the internal marketing in the Melli Bank of Khoram Abad Province. For this research a sample of 243 people from the Melli Bank of Khoram Abad’s staffs, from different places, based on a simple accidental selection method has been chosen. Data gathering was done with the Questionnaire comprised of two parts; electronic human resource management and internal marketing. As the data was normal, regression was used for the analysis of the impact of variables, one-sample t test, was used for the analysis of current status, and Friedman test was used for ranking of the survey’s index. The results show that, the electronic human resource management has a significant impact on the internal marketing; so electronic selection and electronic Assessment, from the pack of electronic human resource management are two effective components of the internal marketing. So it can be a basis for designing new strategies in the field of electronic human resources to achieve an effective internal marketing.

electronic human resource management, internal marketing, Melli Bank