THE STUDY OF EFFECTIVE FACTORS ON THE MOTIVATION OF TOURISTS PARTICIPATING IN SPORT EVENTS

Abstract Purpose: The aim of this study was to investigate the effective factors on tourist participators' motivation in sport events. Method: The research method was descriptive and survey. The sample of the study includes 638 tourists (529 from national team and 109 from super league) participating in the national and super league football teams. The data was collected using the Wimbledon questionnaire. Which the validity of this questionnaire approved by 10 professors of Guilan university and Allame Tabatabaei university and 10 experts tourist and had a previously proven reliability of 86% using the Chronbach's Alpha. Results: the research data were analyzed by Binomial tests (P 0.05). the findings of this study indicate that from the tourist of the view of fans, socialization, entertainment, relaxation(push factors); fan motives, destination, (pull factors) and personal problems, risks (Deterrent factors) are the most effective factors on the motivation of the tourists attendance in sport event. Conclusions: The results indicate that the fan motives, destination (pull factors) socialization, relaxation, and entertainment (push factors) are the most effective factors on sport events. Also, risks, personal problems, and competition are the most important Deterrent factors. Finally, it is suggested that to enhance the participation of the tourists' motivations to attend the sport events, their motivational factors must be identified thoroughly and there must be a good informing system on attraction of event and destination, and financial costs, safety problems, and health problems must be minimized

Sport tourism, motivation, effective factors, sport event, touris