Analysis of Business Intelligence on Strategic Decision Making

Today, it is needed to use appropriate ICT tools such as business intelligence systems in scientific management of organizations. The main objective of this study was to investigate the relationship between Business Intelligence systems and systems to support strategic decisions. Business intelligence can be defined, not as a tool or a product or even a system, but as a new approach in organizational architecture based on speed in analysis of information in order to make accurate strategic decisions in business in minimum amount of time with maximum quality. In this research, after a review of studies done in the past, a conceptual model of the effect of business intelligence on strategic decisions has been designed and with providing questionnaire and distribution of the questionnaire among the elite experts in business intelligence in the office of undersecretary of information technology and communication of the ministry of industry, mining and business and the scientific society of E-commerce in Iran, reliability and validity of the presented model were assessed. Factor analysis, correlation analysis and structural equations in LISREL and SPSS statistical software were used in order to analyze the results of the assessment. The results show that business intelligence can improve strategic decisions; and it can have significant positive effects on aspects of strategic decisions such as efficiency, effectiveness, agility, flexibility and integration. At the end of the study, based on the hypotheses of the research, some suggestions have been presented to expand the utilization of business intelligence in organizations and also to conduct future studies.

Business Intelligence, Strategic Decision Making, Decision Support Systems (DSS), Online Analytical Processing (OLAP), Competitive Intelligence, Data Mining