ANALYZING THE EFFECT OF SOCIO- CULTURAL FACTORS IN THE SUCCESS OF COOPERATIVES USING PATH ANALYSIS TECHNIQUE

In today's world one of the commercial necessity to cooperative holding host to the world economy with flexible managerial reversible and can converge in a competitive market, good product with reasonable price can be offered. This, while that currently only about 5% of the economy based on cooperatives, but the government's goal of seeking a share of 25% it is the end of 1393. Note that this increase is 20% when the cooperative sector can powerful and effective in the field, the managers will be present and cooperative approach in this field, is special forces cooperative members in order to be properly trained to enjoyment of Attitude Cooperative just different skills, these individuals can place their national economy stabilized and take steps in the right direction. Therefore, attention to factors socio- cultural cooperative is as one of the most important factors in the development and success of cooperative work, they are necessary for development cooperation sector is. Therefore an analysis of factors socio- cultural, in order to enhance the emphasis on these factors, was using the technique (Path Analysis) of the basic principles of this research. To study the descriptive-correlation cross-sectional survey is that 85 members of the cooperative (greenhouse) to the County of Kermanshah, randomly sampling schedule based on Krijcie and Morgan as the sample, were selected. The research tool is a questionnaire validity using a panel of experts and its reliability with Cronbach's coefficient alpha 0.82 respectively. Factors effecting upon productive cooperatives' success techniques using factor analysis, factors identified in field of factors cultural–social, management factors and economic factors were the use of SPSS software were analyzed. The results showed that the factors socio- cultural in addition to direct effects on success productive cooperatives as well as indirect effects through the economic and management factors have a successful cooperative. Calculate the overall effect on total expression significant role of cultural-social factors success is a cooperative production.

factors socio- cultural, success, cooperatives, (Path Analysis).